“Jake’s contributions throughout our strategic planning summit were so valuable, I would say they changed the course of our business before launch in a powerfully positive way. He is truly the expert on how to cultivate a successful online community ecosystem.”

-Ivory Madison, CEO, redroom.com (launching October 2007)

At Ant’s Eye View we concentrate on helping companies of all sizes understand and engage in customer collaboration, social media, and community building.

We can help you learn what all this social media stuff is about, or we can help you implement a detailed product design process that brings real users into the project team. That said, we tend to focus on these key areas:

Customer Collaboration Strategy & Consulting

Our core business is helping organizations brainstorm, detail, and implement strategies for engaging with and learning from their consumers. Our strategy projects have covered a wide range of clients, industries, and focus, but all have been based on one simple objective: Helping start conversations that lead to the development of relationships between an organization and their customers.

Social Media Training

Whether you have no idea what “social media” means, or whether you’re looking for new directions after years of having it be part of your business plan, we can help. We can give your team a speech, facilitate a discussion, or lead a brainstorming session, and our sessions are customized to meet your needs. Typical sessions run from a half-day session to a 2-3 day session.

Consumer-Influenced Product Development

In the past few years, many companies have discovered huge reward by engaging their customers directly in the product design process. This concept of “co-creation” or “customer-made products” has changed the way companies small and large are doing business. Co-creation is a challenging process that will require a new level of interaction with both your customers and your colleagues.

Ant’s Eye View can help you design and implement your co-creation strategy, including training your organization, developing success metrics, and selecting the right customers for the project. (For more information about this process, find out how we think)

Fan/Enthusiast Relations

Your most enthusiastic, loyal customers are typically your biggest advocates. Of course, their enthusiasm can often make it difficult to keep them happy. The assumption is made all too often that these folks just want free stuff, when in reality they usually just want a deeper connection to you and your company. We can help you effectively communicate with and interact with these loyal enthusiasts to ensure the best connection possible.

Give us a shout to find out more about how we can help your business become more social.